Post by account_disabled on Dec 24, 2023 2:30:03 GMT -8
The fashion brand C&A has announced new changes in its Communication and Marketing teams in Spain and Europe, with the aim of strengthening its strategy of dissemination and promotion of its corporate actions, in sustainability and other key areas of the brand. One of these most relevant movements has been the change of Paula Ahicart , who has developed a good part of her career at C&A with more than six years as head of Public Relations and Corporate Communication in Spain and Portugal, and who from now on assumes the position of European Sustainability Communications Manager , a key position in the strategic development of the firm's sustainability pillar. Its main function will be to develop a communication strategy and implement actions and projects that maximize the visibility of the commitments framed in this area.
Likewise, to cover the area of communication and Public Relations in Spain and Portugal, C&A has incorporated Alejandra de la Riva Sainz to its team as Marketing Communications Manager , who will coordinate Phone Number List actions in both markets. De la Riva Sainz brings to the company extensive experience of more than 15 years in the retail and fashion sector, in charge of strategic planning for large multinationals, which include Inditex, where he spent six years as Communications Manager at Uterqüe, and Primark, where he served as Communications Manager Iberia. Sustainability is part of C&A's transversal strategy, which has allowed it to become a pioneering firm in the field of sustainability within the fashion industry.
In this way, it has achieved great milestones such as having made all the stores in its portfolio in Spain and Portugal carbon neutral. In addition, it has set an international commitment to reduce greenhouse gases by 30% by 2030, a measure that covers both its production chain and factories and establishments, and it has been proposed that all its energy be 100% renewable by 2025. . C&A's strategy is framed under the claim "Wear the Change" , which it has established as a brand proposal to encompass all its actions under the umbrella of sustainability and environmental protection. “Wear the Change” has been intrinsic to the brand's DNA throughout its 180-year history, beginning with the democratization of fashion through the creation of collections aimed at all audiences, regardless of size, style or age, and continuing with the mission to make sustainability the new normal.
Likewise, to cover the area of communication and Public Relations in Spain and Portugal, C&A has incorporated Alejandra de la Riva Sainz to its team as Marketing Communications Manager , who will coordinate Phone Number List actions in both markets. De la Riva Sainz brings to the company extensive experience of more than 15 years in the retail and fashion sector, in charge of strategic planning for large multinationals, which include Inditex, where he spent six years as Communications Manager at Uterqüe, and Primark, where he served as Communications Manager Iberia. Sustainability is part of C&A's transversal strategy, which has allowed it to become a pioneering firm in the field of sustainability within the fashion industry.
In this way, it has achieved great milestones such as having made all the stores in its portfolio in Spain and Portugal carbon neutral. In addition, it has set an international commitment to reduce greenhouse gases by 30% by 2030, a measure that covers both its production chain and factories and establishments, and it has been proposed that all its energy be 100% renewable by 2025. . C&A's strategy is framed under the claim "Wear the Change" , which it has established as a brand proposal to encompass all its actions under the umbrella of sustainability and environmental protection. “Wear the Change” has been intrinsic to the brand's DNA throughout its 180-year history, beginning with the democratization of fashion through the creation of collections aimed at all audiences, regardless of size, style or age, and continuing with the mission to make sustainability the new normal.