Post by anamika371 on Jan 13, 2024 20:58:04 GMT -8
Let’s talk content. Facebook ad for do you have and need to fill the funnel? Do a content audit to see what you have that would resonate with the various audience segments. For colder audiences, use or develop content that would make for effective introductory content to your brand for your awareness campaigns. What we’ve seen work well in the past for awareness campaigns is a brief brand story video.
As users get warmer, test out a traffic campaign to drive people to your Email Marketing List website. This could be either to your blog to share some educational, entertaining, informative, and helpful content or to a lead generation landing page with some type of collateral on it, such as an ebook download. If you can get users to your site sooner to tag them with the Facebook Pixel, you can then have more users for your remarketing campaign targeting buckets.
While you’re at it, don’t be shy and add in some lead generation or shopping opportunities here as we’ve often seen success in driving conversions through traffic campaigns and for a lower cost than conversion campaigns. Once your audience is considered hot, make the final push to complete that sale. Test pre-existing ads or develop new content here that showcases certain features of your product or service that you have not yet done so, real customer reviews, or any specials you may have running as an extra incentive to convert.
As users get warmer, test out a traffic campaign to drive people to your Email Marketing List website. This could be either to your blog to share some educational, entertaining, informative, and helpful content or to a lead generation landing page with some type of collateral on it, such as an ebook download. If you can get users to your site sooner to tag them with the Facebook Pixel, you can then have more users for your remarketing campaign targeting buckets.
While you’re at it, don’t be shy and add in some lead generation or shopping opportunities here as we’ve often seen success in driving conversions through traffic campaigns and for a lower cost than conversion campaigns. Once your audience is considered hot, make the final push to complete that sale. Test pre-existing ads or develop new content here that showcases certain features of your product or service that you have not yet done so, real customer reviews, or any specials you may have running as an extra incentive to convert.