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Fontimedia logo Who we are Services BlogsAcademy Contacts Search here Press enter to search or press ESC to exit Free consultation free consultation contact us B2B marketing: 8 essential strategies to integrate this year Published by Ron Benvenisti You can find me on: Updated the:September 28, 2021 Reading time: 6 minutes b2b marketingB2B marketing strategies have evolved compared to the classic direct and outbound approach . Until some time ago, one might have thought that it was sufficient to send email messages to customers or prospects already identified, hoping to involve them and persuade them to interact. In the meantime, many things have changed, as has the behavior of buyers. Find out which strategies to activate immediately to be effective! What has changed in B2B marketing? One example above.
today buyers are much more likely to evaluate a company through a Google search, rather than through personal references. The only way to be truly competitive is to be able to leverage a wide range of strategies. But which are really essential in today's hypercompetitive context of B2B marketing? We have selected eight that can help a company not only keep pace, but also create an advantage over competitors. 1. Research to understand customers better and offer better services Research is the foundation on which every Australia WhatsApp Number Data B2B marketing activity is based . Market and brand studies help you make more informed decisions and offer an objective basis for measuring results. Research helps to understand customers better and offer better services, because thanks to the data it is possible to evaluate successes and new services to be integrated.
Companies that systematically conduct research on prospects and customers grow 3 to 10 times faster and earn up to 2 times more profits than their competitors who do not conduct any kind of analysis (source: Hinge Marketing ). Download the ebook 2. An effective company website to generate leads and position yourself in the market Un sito web efficace e mobile-friendly rappresenta uno degli asset fondamentali per un’attività. Per ottenere visibilità, è lo strumento cruciale se consideriamo che l’80% delle persone visita per prima cosa il sito web dei fornitori di servizi che prende in considerazione (fonte Hinge Marketing). Una volta che il visitatore è entrato, può essere convertito in un lead grazie a contenuti informativi di qualità e offerte ben mirate. La componente design è da tenere egualmente in considerazione. Può influenzare la percezione del pubblico, può far ricordare un brand, può anche differenziare un’attività dalla concorrenza. Il design ha un potenziale di coinvolgimento che è spesso sottostimato.
today buyers are much more likely to evaluate a company through a Google search, rather than through personal references. The only way to be truly competitive is to be able to leverage a wide range of strategies. But which are really essential in today's hypercompetitive context of B2B marketing? We have selected eight that can help a company not only keep pace, but also create an advantage over competitors. 1. Research to understand customers better and offer better services Research is the foundation on which every Australia WhatsApp Number Data B2B marketing activity is based . Market and brand studies help you make more informed decisions and offer an objective basis for measuring results. Research helps to understand customers better and offer better services, because thanks to the data it is possible to evaluate successes and new services to be integrated.
Companies that systematically conduct research on prospects and customers grow 3 to 10 times faster and earn up to 2 times more profits than their competitors who do not conduct any kind of analysis (source: Hinge Marketing ). Download the ebook 2. An effective company website to generate leads and position yourself in the market Un sito web efficace e mobile-friendly rappresenta uno degli asset fondamentali per un’attività. Per ottenere visibilità, è lo strumento cruciale se consideriamo che l’80% delle persone visita per prima cosa il sito web dei fornitori di servizi che prende in considerazione (fonte Hinge Marketing). Una volta che il visitatore è entrato, può essere convertito in un lead grazie a contenuti informativi di qualità e offerte ben mirate. La componente design è da tenere egualmente in considerazione. Può influenzare la percezione del pubblico, può far ricordare un brand, può anche differenziare un’attività dalla concorrenza. Il design ha un potenziale di coinvolgimento che è spesso sottostimato.